Assessing International Business Opportunities and Risk with reference Case Study

Assessing International Business Opportunities and Risk with reference to KFCs operations in India - Case Study Example Social Factors influencing the decision: Primarily India is religious country where people believe in tradition and religion. Also by nature a majority of the people are vegetarians who have the habit of eating an occasional snack of non vegetarian food. Hence the entry of a Multi national company into India just to supply chicken infuriated them, also the methods used to kill the chicken were thought of as cruel by Animal Protection activists like PETA. Many popular people who support vegetarianism like Anoushka Shankar, daughter of popular sitarist Pandit Ravi Shankar, John Abraham, A movie star, Raveena Tandon, Model and movie star etc. The social conditions in India actually are loaded in favor of KFC, what was lacking is the social setting which is totally against them initially. This is due to KFC’s inability to adapt to the cultural settings of Asian countries like India. Technological factors: Traditionally Indians prefer food made at home or in the traditional setting with a minimum of technology. So when KFC came into with all its international name and latest equipment then it is bound to disappoint any traditional India. Moreover Indian food is served hot and never preserved. They believe that food stored for periods will lose its nutritious values. So when KFC started to use a flavor enhancing agent PETA started agitations against that. The moral of the story is that technology in it self is not the bane. The application of which has to be limited in certain contexts and placed like cooking in India Result: Not in favor of KFC. Environmental factors: If there is one thing that lured KFC to India it is the changing entire Asian markets are opening up and India is cornering all the glory in this context. Because of the globalization the environment is fast changing In India and this is a huge plus for KFC

Road Pricing is Inefficient but Fair Essay Example | Topics and Well Written Essays - 1750 words

Road Pricing is Inefficient but Fair - Essay Example Introducing marginal cost pricing in the London transport sector does not guarantee an efficient outcome when there are externalities or distortions in other (related) sectors in the economy, which are not priced according to marginal cost. Marginal cost pricing has proved difficult to implement in the UK. Such form of pricing would require highly differentiated pricing systems in time and space, which would be expensive to provide and confusing to drivers [7]. From these factors, it is clear that first-best pricing is not very relevant from a practical perspective.A second-best charge can be defined as the optimal road charge when the true optimum (first best charge) is unavailable due to constraints on policy choice. The theory of second best says that a policy that would be optimal without such constraints may not be second-best optimal if other policies are constrained. Unfortunately, this also poses problems. In order to compute a second-best road charge, a fair amount of inform ation is still required, including marginal congestion costs and the exact tax constraints [5].The problem of traffic congestion in London still remains and a solution is required. There is an externality that creates an imperfection in an already imperfect market. A similar problem arises with environmental pollution. We will look at the London Congestion Charging Scheme and its proposed extension as its test-example. We find that the welfare gains from a congestion charge depend crucially on the location. of where the charge applies and charge level and our results are only valid for the set of boundaries that have been proposed by Transport for London (TfL). If the model we use covered a different area, traffic flows and times savings would be different. The political economy of such decisions is not always guided by any efficiency principles, but rather by political forces and lobbies. The final result will be the combination of different pressure and political groups and this m ay or may